CSR - Doing well by doing good - The Chief Happiness Officer Blog

CSR - Doing well by doing good - The Chief Happiness Officer Blog Corporate Social Responsibility, or CSR, is defined as voluntary efforts by businesses to contribute to society. It may include Workplace issues (such as training and equal opportunities) Human rights The business impact on the community Reputation, branding and marketing Ethical investment Environment Ethics and corporate governance I think CSR is great and many corporations practice it already. One percent for the planet, pioneered by Patagonia, is one of my favorite examples. And now something even more interesting is going on right here in Denmark: were implementing a national policy to enhance corporate growth and sustainable social development by teaching small and mid-sized businesses about CSR . I just had a very exciting meeting with Karen H?eg, an old friend whos currently working on that very project for the Danish Commerce and Companies Agency. The project kicked off formally last week and will educate 12.000 danish leaders and employees from small and mid-sized businesses in CSR, helping them to increase their profits while doing something good for society and the planet. It is, as far as I know, the largest CSR project in the world. Studies show that companies who do CSR make more money than those who dont. Quite simply, doing good helps businesses do well. I have a simple explanation for why this is the case: Doing good feels good. It makes people happy. And happy people are the best way to business success. In my post about Creating a Happy and Rich Business, I outlined the six practices of happy workplaces, and two of these are Care and Think and act long-term. CSR is an expression of both of these. Thats why it makes people happy, and thats why its good for corporate profits and corporate growth. But then again, I would say that, wouldnt I? :o) Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related